Domty to invest EGP 240 mn in 2016-17, sees FX as critical to profitability
Top cheesemaker Domty will invest EGP 240 mn in expansions in 2016 and 2017, CEO Mohamed El Damaty told Reuters’ Arabic service. The investments will allow Domty to increase capacity and expand product lines to pastries and yellow cheeses. White cheese production capacity is set to be increased to 215k tonnes by the end of the year, after reaching 175k tonnes this past Ramadan, El Damaty said, as Domty is looking to increase its share of the market from its current 40%, to 49-50%. Most of the yellow cheeses in Egypt are imported, making the segment market becomes more attractive in view of the current FX shortage; Domty expects to capture a ‘decent’ market share, El Damaty said. He noted the company had plans to raise its product prices by 11% in two phases, but ended up raising white cheese prices by 4% and is working on raising them by an average of 10% this quarter depending on the FX rate. The company is facing its own cost constraints as it imports 50-60% of its inputs; Domty’s profitability this year will depend on the USD, El Damaty said. Reuters also carried a comparatively brief summary of the interview in English.