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Friday, 15 July 2016

Planet of the Apps: an Apple reality TV show about…apps

Apple have issued a casting call this week for their new reality TV show Planet of the Apps, which searches for the “next great app,” providing developers with the necessary funding and priority access to Apple’s app store, the Guardian reported on Wednesday. Contestants must be above 18 years of age, with filming to start this year and running into early 2017. Producers on the show include musician Will.i.am, Ben Silverman and Howard T Owen of Propagate Content. Apple, however, is adamant on not getting into TV or film production, despite being “in a strong position to do so” as iTunes is one of the world’s largest content distribution platforms, with 800 mn registered users.

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