Back to the complete issue
Friday, 15 July 2016

Music industry can moan and groan, but data shows YouTube is great for business

The music industry’s very public derision of YouTube may just all be noise after all, according to Bloomberg Gadfly’s Leila Abboud. A number of industry insiders have publicly called on YouTube to enforce legal reforms to help end its reliance on Safe Harbor provisions that protect it from liability when users upload copyrighted content to the site. The industry is joined by the likes of other streaming websites such as Spotify, which pay royalties for every song heard, decried the YouTube free music model as being bad for the industry as a whole. But thanks to music business researcher Mark Mulligen’s report on Youtube’s music economics, the industry’s arguments don’t appear to hold water. According to his data between 70-80% of popular music videos on the site are actually uploaded by the record labels themselves, while a mere 2% of YouTube music videos are unofficial. Furthermore, record labels get a share of the ad revenues at a time when music distribution on YouTube is growing, making the site a godsend from a promotional perspective. So the next time you hear Taylor Swift moan and groan about royalties from her private jet, just remind yourselves that she wouldn’t be where she is today, without 1.7 bn viewers checking out her Blank Space video for free.

Enterprise is a daily publication of Enterprise Ventures LLC, an Egyptian limited liability company (commercial register 83594), and a subsidiary of Inktank Communications. Summaries are intended for guidance only and are provided on an as-is basis; kindly refer to the source article in its original language prior to undertaking any action. Neither Enterprise Ventures nor its staff assume any responsibility or liability for the accuracy of the information contained in this publication, whether in the form of summaries or analysis. © 2022 Enterprise Ventures LLC.

Enterprise is available without charge thanks to the generous support of HSBC Egypt (tax ID: 204-901-715), the leading corporate and retail lender in Egypt; EFG Hermes (tax ID: 200-178-385), the leading financial services corporation in frontier emerging markets; SODIC (tax ID: 212-168-002), a leading Egyptian real estate developer; SomaBay (tax ID: 204-903-300), our Red Sea holiday partner; Infinity (tax ID: 474-939-359), the ultimate way to power cities, industries, and homes directly from nature right here in Egypt; CIRA (tax ID: 200-069-608), the leading providers of K-12 and higher level education in Egypt; Orascom Construction (tax ID: 229-988-806), the leading construction and engineering company building infrastructure in Egypt and abroad; Moharram & Partners (tax ID: 616-112-459), the leading public policy and government affairs partner; Palm Hills Developments (tax ID: 432-737-014), a leading developer of commercial and residential properties; Mashreq (tax ID: 204-898-862), the MENA region’s leading homegrown personal and digital bank; Industrial Development Group (IDG) (tax ID:266-965-253), the leading builder of industrial parks in Egypt; Hassan Allam Properties (tax ID:  553-096-567), one of Egypt’s most prominent and leading builders; and Saleh, Barsoum & Abdel Aziz (tax ID: 220-002-827), the leading audit, tax and accounting firm in Egypt.