Egypt launches ad campaign to battle corruption
Is Egypt’s ad campaign to fight corruption just a bunch of hot air? Some experts interviewed by Al-Monitor seem to think so. Four TV ads hit the airwaves this Ramadan under the slogan “Egypt is stronger than corruption” to raise awareness on cronyism and nepotism, bureaucracy within government departments, and bribes in the customs process. “The government does not sincerely believe what it purports to in these ads about fighting corruption,” said Asim Abd al-Mu’ti, the former undersecretary of the Central Auditing Organization. “The government’s practical procedures contradict the advertising campaign’s stated goals … They tend to pass laws that work to the advantage of businessmen embroiled in corruption cases, without any procedures that might have a deterrent effect on them. The same goes for officials accused [of complicity] in corruption cases.” You can watch the ads here, here, here, and here (all with a run time of 0:31).