The government isn’t the only one making promises, as JWT CEO Hany Shokry stated that the company plans to help get Egypt’s tourism back to its 2010 levels of around 14 mn tourists by the FY 2017-18 fiscal year. These levels were targeted back in 2015, but the Metrojet disaster had hampered that plan, he tells Al Shorouk. The lifting of Russia’s and the UK’s travel ban, however, were crucial to achieving these targets, said Shokry. While we admire Shokry’s optimism, perhaps a more measured approach is called for, especially as the government itself is targeting 10 mn tourists by the end of 2017, barring no major unforeseen events. JWT is in already in hot water with the tourism representation offices for not doing enough to promote tourism in Eastern Europe.