MENA advertisers slow to catch on to time spent by consumers on mobile devices: While they are hardly neutral on the issue, Google’s marketing research unit Think with Google makes a valid point: “MENA marketers and advertisers have yet to catch up with user behavior. The vast majority of ad budgets are still devoted to TV, print and outdoor advertising rather than new digital options,” despite that consumers in Saudi spend on average 87 more minutes on average per day looking at their mobile device screens as opposed to television, and despite 84% of the UAE population using their mobile device as often as a desktop computer. The brief report casts a very critical eye at how much marketers spend on television advertising, as well as focusing on what has driven successful Ramadan marketing campaigns by brands such as Al Marai and Coca-Cola. (Read Ramadan in MENA: The Digital Opportunity for Brands -Google, pdf)