Dina Farms set to boost yoghurt sales by 60% in Ramadan, Juhayna looks at 40% increase in production, Domty 12%
A 60% seasonal spike in yoghurt sales and a 16% rise in milk volumes will help Qalaa Holdings’ Dina Farms grow sales in Ramadan to EGP 18 mn from EGP 16 mn last year, Dina Managing Director Amanallah Saad told Reuters. The nation’s largest independent dairy producer is also looking to boost annual sales to EGP 156 mn this year and EGP 200 mn in 2017 from EGP 136 mn last year, after adding a new milk production line with a capacity of 160k packs daily that will begin production in October. A new EGP 30 mn yoghurt factory will also be inaugurated before Ramadan next year, added Saad. Reuters notes that EFG Hermes is advising Qalaa on the sale of Dina.
Juhayna is also getting in on the Ramadan train, with the company projecting a 40% rise in juice and milk sales, according to Al Mal on Monday. Production is set to hit 120,000 tonnes during Ramadan compared to 90,000 tonnes now. The “next phase” will see an increase to 180,000 tonnes, the source added. Domty will also increase production during the Holy Month, upping it by 12% through 14,000 additional cheese containers and 10,000 juice boxes, a sales rep told Al Mal.