Ramadan accounts for the equivalent of two-and-a-half months’ worth of sales at Juhayna, which is aiming to grow its sales by a third in Ramadan compared to last year’s holy month, CEO Seif Thabet told Reuters’ Arabic service. Thabet noted that around 20% of the company’s sales annually are achieved during Ramadan. In preparation for the expected surge in demand, Thabet said the production lines underwent maintenance and increased distribution centres. He added that Juhayna benefits significantly from Egypt’s demographics as the population grows and living standards improve, but the company was impacted by the devaluation, which increased the input costs leading to product price increases. On the partnership with Arla Foods to create ArJu, he noted that ArJu was formed, but that it has not begun to distribute Arla Foods’ products yet.