Still getting started in the children department? Why name your kid when you can pay a company to do it: Expecting and have USD 29,000 to spare? Fork it over to Switzerland-based naming agency Erfolgswelle and they’ll spend weeks and over 100 hours of work, rifling through data and social perceptions, particularly by employers, to determine the best name for your child and his/her success in life. On a budget but still want to figuratively throw money down the drain? Fear not, My Name for Life’s services begin at several hundred USD, but they’ll only spend around 30 hours of work on a report for you.