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Friday, 15 April 2016

Old People love Facebook

Yup, your grandma’s on Facebook, and she’s staying. Deal with it: Facebook appears to have been skipping a generation, in the ‘wrong’ direction. Facebook added 12.4 mn new users age 55 and older in 2014, an 80.4% growth, according to iStrategyLabs’ 2014 demographic report which used data from Facebook’s Social Advertising platform. The Pew Internet and Life Project estimates that 55 million seniors will be on Facebook by 2020. As is the way with politics, seniors may now being actively courted by digital media companies and web-based advertisers, a fact which could push for more senior-friendly features on social networking cites, Vice reports. According to Forbes, those aged 65 and above have 47 times the net worth of households made up of people ages 35 and over, and are generally more financially stable. What’s the appeal to grandma, you may ask? Well, it’s the same reason why I got on it. Because all my friends and family were doing it too.

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