‘Google’s Goals Could Be One Of The Largest Behavioral Science Experiments Ever Conducted’: On Wednesday, Google has introduced a new feature, ‘Goals’, to its popular Calendar app, in an effort to turn its users into better human beings. The new tool uses artificial intelligence to help people set up a schedule to fit in all their goals, such as exercising or learning a new language. The user merely has to pick a specific activity, then the feature would ask several questions to look into how often something needs to happen and how long does it last, and the app will set up a time for that activity. The app also doesn’t easily let you get away from not achieving such goals, as it will keep rescheduling that activity if something gets in the way. Elizabeth Harris of Forbes sheds light on how behavioral science has been embraced by almost everyone from the US government to global agencies such as the World Bank, however, with Goals behavioral science now has “the world’s largest potential pools of test subjects.” The main notion is to address the gap between short-term demands and long-term ambitions, that she argues is probably the biggest reason we don’t accomplish things we’d love to do.