Bringing art to the masses: How TAM is trying to democratize the art scene
TAM Gallery, formerly Arts Mart, started off as an online gallery that aimed to give new artists a chance to break into the Egyptian art world. Fast forward less than a decade later, TAM has three arms each aiming to give new artists and entry into the commercial world — and to bring new potential buyers into the market. The online gallery is still going strong, but is now complimented by a physical art space in 6th of October City as well as TAM Corporate that integrates art into public spaces.
Lina Mowafy, the cofounder of TAM Gallery, started the business when, as a budding artist, she was unable to convince a gallery to exhibit her works. A comiseratory coffee with her childhood friend led the two to decide to create their own platform for displaying artwork. And so they did, launching amid the events of 2011 and creating an institution that’s transformed the country’s art scene.
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