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Friday, 22 July 2016

How hitting rock bottom helped Microsoft spring back to the top

Four years ago, Microsoft posted its first ever quarterly loss: The mobile revolution had effectively defeated what used to be the most valuable company in the world, the Nokia acquisition was a big loss, and then CEO Steve Ballmer’s vision was in question, writes Klint Finley for Wired. Incoming CEO Satya Nadella chose to refocus the company on areas where growth was possibly, mainly cloud services and enterprise. Since then, Microsoft has posted four consecutive quarters of profits, doubled revenue from its cloud suite Azure, and occupies more than one third of internet searches if you add traffic from AOL and Yahoo who uses Microsoft’s Bing search engine. It recently made good with open software developers, opening up its software development platform to both Linux and Mac OS X users. A market cap of USD 419 bn puts Microsoft in third place behind Apple and Alphabet, but the days of 2012 are well behind it.

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