How good are you, really, at playing FIFA? Premiership club Manchester City recruited 18-year old Kieran Brown to represent it in eSports. As an “employee” of the club, Brown will be tasked with qualifying for lucrative competitions, such as the FIFA Interactive World Cup (FIWC). Manchester City will use him as a promotional tool, “he will appear at the club’s home Premier League games and challenge fans to a game, as well as make videos for club’s website.” This is not as frivolous as it first appears considering that a “survey by Newzoo, a market-intelligence firm, estimated that advertising, merchandise and media revenue from eSports will rise to [USD 465 mn] in 2017, more than twice the level of 2014,” The Economist explains. Other football clubs are exploring opportunities by buying existing eSports teams. Germany’s FC Schalke 04 decided to buy a team that competes professionally at League of Legends, an online game played by more people than live in France. Vice News covered the growth of eSports last year with a five-part video series on gaming prodigies and how, in South Korea, this can either “make you rich and famous or land you in rehab.”