How recipe videos colonized your Facebook feed: It all started in June of last year, when Andrew Ilnyckyj, a video producer at BuzzFeed, was filming the preparation of the “All Day Breakfast Burger,” which was part of BuzzFeed’s Tasty page on Facebook. Tasty, which has become BuzzFeed’s most popular page on Facebook in less than a year, “has done this, counterintuitively, by decoupling itself, to a strong degree, from the BuzzFeed brand,” Tanya Basu writes. Tasty’s “ fastidiously choreographed” steps with “simple frames, quick cuts, and first-person perspective of BuzzFeed Food’s recipe videos” are key to BuzzFeed’s ambition to become “the largest food network in the world,” Frank Cooper, BuzzFeed’s chief marketing and creative officer, said. “What Tasty and BuzzFeed have figured out is the niche … They’ll target people interested in snails, or a certain dance video, or people who eat tater tots in Minnesota,” Katie Miller, the social-media director at ICF Olson, told Basu. The main challenge remaining is how to translate those views and likes into revenue. For now, Tasty’s main source of revenue is coming from sponsored editorial spots, but the company is still trying to figure the strategy out.