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Monday, 16 May 2016

Top advertisers will pay a fortune to screen their ads 10 times an hour in Ramadan

MBC Masr will charge companies EGP 40-60k per ad minute during Ramadan, Al Borsa says. The TV channel prepared a package of 250 spots for 30 seconds each that would cost advertisers EGP 11 mn during the month. Thought that was extortionate? The channel is also reportedly requiring payment in USD only, saying its outlays are not EGP-denominated. A source at CBC said the company spent EGP 135 mn to acquire Ramadan mosalsalat (series) and other shows for month — and is looking to cash-in EGP 190 mn in ad revenue. It is charging advertisers EGP 10 mn for 240 spots, Al Borsa says. That’s right, folks, 240-250 spots. You’ll be watching the same ad over 10 times an hour. That’s one sunflower oil / ghee / detergent ad once every six minutes. Fun times ahead.

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