Back to the complete issue
Thursday, 31 January 2019

Paying homage to Black Mirror and our ever-changing relationship with technology

We would be remiss if we didn’t pay homage to sci-fi TV series Black Mirror, which has explored our changing relationship with technology ad infinitum. With the release of the episode Bandersnatch — the show’s foray into interactive film — we’ve reached a new level of meta. Two questions present themselves immediately: Does Bandersnatch represent an irrevocable slide into a future of interactive TV? And is this something we would even want?

Viewer or voyeur? Participant or puppet master? As Kathryn VanArendonk writes for Vulture, what distinguishes Bandersnatch from previous explorations in the interactive genre “is its clean integration of technology and storytelling.” It is “a hybridization of ‘choose your own adventure’ novels, video-game logic, and TV, with the technological benefits of a streaming platform to make instantaneous, completely seamless switching from one decision point to another.” The premise is multilayered in a way that is typical of Black Mirror — a program already known for posing uncomfortable questions about choice and intentionality, the ethics of media consumption, and how we are implicated in the commodification of human beings and social values for entertainment purposes.

Where to now? Even leaving aside the thorny issue of how Netflix may be using the data it collects when we take part in this interactive TV experience, critics remain divided as to the creative merits of this new medium. Bandersnatch is undeniably clever and worth watching for its novelty value alone. But we feel inclined to agree with Wired: “When the show finally ends, you feel respect for creator Charlie Brooker’s ingenuity, but you don’t come away feeling changed, as you might after a tightly written, sharply edited, well-constructed hour of television. The more malleable the story, the less cogent the experience.”

Enterprise is a daily publication of Enterprise Ventures LLC, an Egyptian limited liability company (commercial register 83594), and a subsidiary of Inktank Communications. Summaries are intended for guidance only and are provided on an as-is basis; kindly refer to the source article in its original language prior to undertaking any action. Neither Enterprise Ventures nor its staff assume any responsibility or liability for the accuracy of the information contained in this publication, whether in the form of summaries or analysis. © 2022 Enterprise Ventures LLC.

Enterprise is available without charge thanks to the generous support of HSBC Egypt (tax ID: 204-901-715), the leading corporate and retail lender in Egypt; EFG Hermes (tax ID: 200-178-385), the leading financial services corporation in frontier emerging markets; SODIC (tax ID: 212-168-002), a leading Egyptian real estate developer; SomaBay (tax ID: 204-903-300), our Red Sea holiday partner; Infinity (tax ID: 474-939-359), the ultimate way to power cities, industries, and homes directly from nature right here in Egypt; CIRA (tax ID: 200-069-608), the leading providers of K-12 and higher level education in Egypt; Orascom Construction (tax ID: 229-988-806), the leading construction and engineering company building infrastructure in Egypt and abroad; Moharram & Partners (tax ID: 616-112-459), the leading public policy and government affairs partner; Palm Hills Developments (tax ID: 432-737-014), a leading developer of commercial and residential properties; Mashreq (tax ID: 204-898-862), the MENA region’s leading homegrown personal and digital bank; Industrial Development Group (IDG) (tax ID:266-965-253), the leading builder of industrial parks in Egypt; Hassan Allam Properties (tax ID:  553-096-567), one of Egypt’s most prominent and leading builders; and Saleh, Barsoum & Abdel Aziz (tax ID: 220-002-827), the leading audit, tax and accounting firm in Egypt.