Beware of callers whose numbers start with 0155: Telecom Egypt’s mobile network is called “We” (we kid you not) and it will go live on 28 September. Telecom Egypt CEO Ahmed El Behery officially launched yesterday its mobile network, branded “We,” and inaugurated the new MNO’s first customer service center in Mohandiseen, Al Shorouk reports. The network, whose numbers begin with 0155, has launched data and call services, and began selling phone lines with 4G services, which it will roll out on 28 September, alongside the three other MNOs, Youm7 quoted El Behery as saying. We’s pricing is set to be the lowest in the market, Al Mal notes alongside a price list for We’s internet bundle. The state-owned network seems to have rolled out its services without completing interconnection rate talks with the nation’s three pre-existing mobile operators. Orange Egypt had accused TE last week of demanding below-average interconnection rates.

Separately, El Behery says TE will invest EGP 7 bn over the next year to develop its cable infrastructure and phone centrals, as well as launch a marketing campaign for the company, according to Al Mal.