Our friends at Tarek Nour Group have launched a national awareness campaign called “The Citizen’s Right to Know” to ask hard questions and tackle issues surrounding national unity. The campaign is not the usual Ramadan marketing fluff: It goes deep by asking the difficult question of what we, as Egyptians, want to see when we look in the mirror and how do we view ourselves as a nation? It features celebrities including Isaad Younis, Essam El Hadary, and Ibrahim Eissa, whose presence is both surprising and telling in the context of state-sponsored communication. The campaign is a nationwide call to seek knowledge and to examine and analyze the daily flow of information that washes over us all. El Hadary also continues the theme of having an internal conflict, saying he is torn between feeling he has accomplished everything he could in sport and not having hit sufficient highs. “You have to know who you are and where you want to be,” he urges the viewers (runtime 01:06).