Back to the complete issue
Sunday, 19 February 2023

The health and wellness industry, exposed

???? UNDER THE LAMPLIGHT-

This one is for all the wellness gurus out there: The Gospel of Wellness contains all of the promises, expectations, and realities of the wellness industry in one book. The 2022 book, written by American lifestyle journalist Rina Raphael, gives readers an inside look at the strange things wealthy women do in the name of good health, based on Raphael's own experiences. Raphael looks into the false claims made by wellness brands and tries to make sense of her spending habits and patterns in a political context. The big themes of the book are the cost of childcare and sexism at work. The writer goes as far as suggesting that women go through some form of gender-based oppression when grocery shopping as they are prone to being affected by exploitive messaging about diet. “Food has become an utterly fraught ordeal for the average woman," she writes.

Enterprise is a daily publication of Enterprise Ventures LLC, an Egyptian limited liability company (commercial register 83594), and a subsidiary of Inktank Communications. Summaries are intended for guidance only and are provided on an as-is basis; kindly refer to the source article in its original language prior to undertaking any action. Neither Enterprise Ventures nor its staff assume any responsibility or liability for the accuracy of the information contained in this publication, whether in the form of summaries or analysis. © 2022 Enterprise Ventures LLC.

Enterprise is available without charge thanks to the generous support of HSBC Egypt (tax ID: 204-901-715), the leading corporate and retail lender in Egypt; EFG Hermes (tax ID: 200-178-385), the leading financial services corporation in frontier emerging markets; SODIC (tax ID: 212-168-002), a leading Egyptian real estate developer; SomaBay (tax ID: 204-903-300), our Red Sea holiday partner; Infinity (tax ID: 474-939-359), the ultimate way to power cities, industries, and homes directly from nature right here in Egypt; CIRA (tax ID: 200-069-608), the leading providers of K-12 and higher level education in Egypt; Orascom Construction (tax ID: 229-988-806), the leading construction and engineering company building infrastructure in Egypt and abroad; Moharram & Partners (tax ID: 616-112-459), the leading public policy and government affairs partner; Palm Hills Developments (tax ID: 432-737-014), a leading developer of commercial and residential properties; Mashreq (tax ID: 204-898-862), the MENA region’s leading homegrown personal and digital bank; Industrial Development Group (IDG) (tax ID:266-965-253), the leading builder of industrial parks in Egypt; Hassan Allam Properties (tax ID:  553-096-567), one of Egypt’s most prominent and leading builders; and Saleh, Barsoum & Abdel Aziz (tax ID: 220-002-827), the leading audit, tax and accounting firm in Egypt.