It was chickens and cars on the airwaves last night, with a three-year real estate tax holiday for poultry producers and steps towards our much-anticipated automotive strategy dominating coverage on the talk shows.

A lifeline for poultry producers? Cabinet’s move to bring poultry farmers into its real estate tax break scheme is “positive amid a critical phase seen by the industry,” Egyptian Poultry Association Deputy Head Tharwat El Zeiny told Ala Mas’ouleety (watch, runtime: 5:10.) “The poultry industry needs all the support it can get to be able to maintain production,” he said. Masa’a DMC also took note of the story (watch, runtime: 2:03.)

Cheaper chicks: The decision will help bring down market prices by 3-5%, EPA board member Mohamed Saleh told Salet El Tahrir (watch, runtime: 3:14.)

Feed the birds: El Zeiny said the recent release of some 2 mn tons of poultry feed from ports is not sufficient for the “hungry industry,” calling on the government to do more to up feed imports amid the FX crunch. Saleh spoke of an emerging crisis, saying that last week saw a shortage of USDs from banks to purchase corn and soy feed.

Steps to launch our national automotive strategy also got coverage: The strategy should pave the way for Egypt to export locally manufactured vehicles, Khaled Saad, secretary-general of the Egyptian Association of Automobile Manufacturers, told Masa’a DMC (watch, runtime: 4:58.) The story also got coverage from Al Hayah Al Youm (watch, runtime: 6:05.)