Majid Al Futtaim boss optimistic about Egypt consumer sentiment, not fretting overinflation. Chief Executive Officer Alain Beijani told Bloomberg Television that he’s not concerned about inflation, saying that while Egypt is going through “difficult times,” the nation has a lot to offer. The country is now approaching the “end of the tunnel,” having enacted tough reforms in 2016 and early 2017, he said, and the economy is starting to show signs of turning the corner. On consumer demand: “Egypt has very deep consumer demand. The reality is that there’s still growth in consumer demand. There’s a change in consumption patterns that has been impacted by the [events of the] past two years, that’s absolutely true. It’s also been impacted by the change in offerings in the market given the restrictions on imports that were there, primarily driven by the lack of foreign currency. I would say that Egyptian consumer demand is still good. We’re seeing more and more tourism coming into Egypt. In the last month we’ve seen some very good news in that respect. So overall we’re positive on the outlook.” Outside Egypt, the Dubai-based Beijani says, MAF is looking to grow in the GCC and has entered Kenya this year. Majid Al Futtaim recently opened its flagship Mall of Egypt in Six of October. Watch the full Bloomberg interview(runtime: 4:05)