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Wednesday, 23 March 2022

Chip shortage looks like it’s staying with us a while longer + Crypto.com to back Fifa World Cup

And the chip shortage lives on: Chipmakers’ expansion plans to meet the growing demand and fill the gap between supply and demand will reportedly be constrained thanks to a shortage of critical equipment. “Next year and the year after there will be shortages … We’re going to ship more machines this year than last year and . . . more machines next year than this year. But it will not be enough if we look at the demand curve. We really need to step up our capacity significantly more than 50%. That will take time,” Peter Wennink, chief executive of the semiconductor company ASML told the Financial Times. The global chip shortage has been wreaking havoc on the automotive industry worldwide. Major global automakers have been forced to lower production or announce additional factory downtime at their production facilities, including Toyota and Volkswagen, who cut their global output by 40%.

Crypto.com becomes the first cryptocurrency platform to sponsor a Fifa World Cup: Singapore-based cryptocurrency platform Crypto.com will be an official sponsor of the Fifa World Cup Qatar 2022, Fifa announced in a statement, joining giant sponsors like Adidas, Coca Cola and Visa. The sponsorship marks the platform’s latest marketing push to bring the industry into the mainstream, particularly through the world of sports, Bloomberg writes. The move follows its USD 700 mn naming rights agreement with the Los Angeles iconic arena formerly known as Staples Center — and now known as the Crypto.com Center. “Through our partnership with Fifa, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world,” Co-founder and CEO Kris Marszalek said in the statement. It is worth noting that Crypto.com is a major sponsor of the UFC.

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