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Wednesday, 30 November 2016

Pasta Regina looks to double exports within 24 months

Pasta Regina looks to double exports to USD 40 mn per annum, remains bullish on domestic market: Contrary to a report in the domestic press earlier this week, popular Egyptian pasta maker Regina continues to invest in expansion. Kareem Abou Ghali, the company’s chief executive officer, tells us, "It’s true that like other manufacturers, we’ve been cautious about passing price increases on to the market during a time of high inflation. That said, the shift in the macro backdrop since the float of the EGP has really improved our view on prospects for the domestic market." While Abou Ghali declined to discuss specifics of the company’s investment plan for next year, he stressed that "we’re certainly not holding back: Our goal is invest in export capacity and double exports in the next 24 months. We’re currently exporting about 35% of production today, or USD 20 mn a year, and our target is to bring that to USD 40 mn annum over the coming two years. We see great potential in Africa, where Egypt’s interlocking trade agreements including COMESA really pave the way." Pasta Regina currently exports to more than 30 countries from its primary plant in Sadat City. Learn more about Pasta Regina on their website or check out their corporate documentary (runtime: 6:24).

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