Just when you thought the CPA head couldn’t top himself: After trying to ban trade between governorates and calling for a moratorium on shopping on 1 December, CPA head Atef Yacoub outdid himself by calling for a “smiley face” initiative, Youm7 reports. Basically, all merchants and traders will be treated like little children and rewarded with a smiley face if they not raise prices. Think of it as the CPA’s equivalent of another era’s Good Housekeeping Seal of Approval — a sign to consumers that it’s safe to shop at that particular store. Why not end bonuses and raises and simply reward hard work with golden stars and Hello Kitty stickers? Or perhaps roll-out a new emoji-based index to measure inflation?