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Sunday, 20 June 2021

Oman’s eMushrif acquires Egyptian startup Tareeqi + EM career platform Localized closes seed round

Egyptian transport tracking startup Tareeqi has been acquired by Oman-based eMushrif for an undisclosed amount, according to a statement picked up by Wamda.

This is the latest MENA acquisition by eMushrif, a transport startup that employs “internet of things” technology to track transport, and the first in North Africa. The Omani company is aiming to be the region’s foremost company using IoT tech in the transport sector, and raised USD 2.3 mn series A funding in December.

Tareeqi’s app allows users to track buses from schools, universities, and other institutions to increase safety and reliability in transport and was founded by Al Farouk Saleh and Mohamed Monier in 2018.

ALSO FROM PLANET STARTUP- Emerging markets careers network Localized has raised an undisclosed amount of seed funding from tech investors in the education and recruitment sectors, the company said in a statement (pdf). Investors included Trend Forward Capital, One Planet VC, Mexico’s Angel Ventures, and angel investor Esther Dyson. Headquartered in Washington, DC, Localized’s team operates from Cairo, Ramallah, Amman, Prague, Lagos, San Francisco and Dubai. Its platform connects students from EMs to industry experts and employers. The statement made no mention of how the company plans to deploy the funds.

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