Wamda’s Radwa Rashad sheds light on Egyptian fintech startup Paymob, a Payment Service Provider that converts cash into electronic money. It operates as “one-stop-shop for payments acceptance,” in an effort to eliminate the operational hassle that vendors go through. While the founders claim that they face difficulty in having people trust a non “bank-like” institution with their money, they reckon that their recent appointment as a technology provider to AAIB has put them one step closer to their goal. Paymob, which signed an undisclosed funding agreement with A15 earlier this month, said its target clients are mainly the younger generation who are more accepting of this global trend.