We’re doubling down on Egypt — and putting Enterprise GCC on hiatus
As we approach our two-year anniversary later this month, we are exceptionally pleased to announce that Enterprise is “doubling down” in Egypt, our home market and a country in which we see an opportunity tolaunch new products we’re convinced will delight and inform the tens of thousands of senior executives, business owners, fund managers, government officials and diplomats who start their day with us each morning.
All three of our founding sponsors — Pharos Holding, CIB andSODIC — are continuing with us for another year. Thanks to their generous financial support, the Enterprise Morning Edition (the newsletter to which you wake each morning) will continue to be available to our readers without charge.
Their support will also allow us to launch a number of new products and improvements to Enterprise starting this fall. All of them will be Egypt centric, and we look forward to writing you about them. Teaser: Look for more industry-specific coverage and original reporting, interviews and thought pieces in a new weekly format — alongside the current Enterprise Morning Edition.
As you may have noticed from the job advertisements we have been running, we’re now staffing-up for those products. And in deciding to focus on the country we know best, we have made the difficult decision to close down the Gulf Cooperation Council edition of Enterprise for the time being. As the old refrain goes: It’s not you, it’s us. We’re honored to have found and grown an engaged and expanding readership. But as a startup spun-out regional investor relations firm Inktank Communications, we also need to make a return on our investment.
We have had great fun writing to you each morning in Enterprise: The GCC Edition. We’ve covered the fallout from the oil-price slump, the economic agenda of Saudi Deputy Crown Prince Mohammed bin Salman, and labor troubles in the Kuwaiti oil sector alongside All Things Dubai.
The staff from our GCC edition have joined our Egypt team and are already at work researching and laying the groundwork for some of our new products.
If you’re already a subscriber to our Egypt edition, you’ll learn more about this in the weeks and months ahead. (And if you don’t read the Egypt edition but would like to receive Sunday-Thursday at 6am CLT without charge, please tap here to sign up.)
We’re looking forward to returning to covering regional markets in the future. Would your company have an interest in sponsoring a national edition? (Saudi Arabia and the UAE are our passions right now.) Would you consider a paid subscription to the GCC Edition for you or your firm? Please drop us a note on editorial@enterprise.press if either proposition interests you.