The Economist tries to answer the question on man an Egyptian’s mind: Why is squash not an Olympic sport? Egyptians could then guarantee their chances to win at least one Olympic medal at every games, given that six out of the top ten squash players in the world are Egyptian. The sport, represented by the World Squash Federation, has bid since 2005 to join the games, but has been refused repeatedly, with its exclusion from the 2020 Tokyo Olympics in favor of climbing, surfing and skateboarding being the most recent. The Economist claims “bad timing” is the main reason behind the sport’s failure to win Olympic acceptance. Its 2016 bid has been outshined by more lucrative sports such as golf and rugby, while the bid for the Tokyo games has been cast aside in favor of regional sport Karate. Adding to that is the issue of not being “television-friendly”, as there were complaints that ball is hard to see and the courts are difficult to film, which is an issue being addressed with the launch of “Squashtv”. So will it have better chances for the 2024 games? A professor of sports enterprise at the University of Salford, Simon Chadwick, doesn’t think so, claiming that “so long as it continues in its current position, the sport is at a significant strategic disadvantage and is losing market territory to rivals sports”, as the IOC bases its decision not on the popularity of the sport but on its potential to grow.