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Friday, 19 August 2016

How Pokemon Go is influencing new tech

Augmented reality is not new: It was not invented for Pokemon Go, but up until very recently, it existed almost exclusively in military situation awareness and aircraft maintenance applications, writes Roger Smith for Techcrunch. Don’t believe us? How many of you own a Google VR, Samsung Gear VR, or even an Oculus Rift? Augmented reality is similar to Virtual Reality, but does not immerse you in a completely fictional world. Instead, it layers fictional data over the real world. This is not only in the form of digital Pokémon roaming around your screen in real-world geographic locations, but the idea of layering real-world and digital data together, like pokestops and gyms, can itself be expanded. An extension of this technology can mean emergency service apps can show you locations of every AED, fire extinguisher, fire alarm and emergency phone clearly displayed. Applications in entertainment are the most obvious, Disney partnered with Google to use AR for promotion of its upcoming Pete’s Dragon movie. Apple’s Tim cook has declared AR a “core technology” for the company. So the question is no longer “if” augmented reality is seeping into our lives, it already did when it was paired with the smart phone.

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