A peek behind the curtain: How Trella is bringing supply chains into the digital age
Omar Hagrass, CEO of Trella
On this week’s episode of Making It, we remotely sit down with Omar Hagrass, the CEO and co-founder of Trella, a digital trucking marketplace. The company’s application acts as a hub for shippers and carriers, eliminating the time-consuming and inefficient manual process of using brokers. Trella is a relatively new company, raising an impressive USD 600k pre-seed round led by Algebra Ventures in 2019. They joined and graduated the Y Combinator program shortly after, acquired their Egyptian rival Trukto to become the largest trucking marketplace in the country, before expanding to Saudi Arabia.
As the Covid-19 pandemic presented challenges and disruptions to supply chains across the world, Trella’s technology allows shippers to gain valuable insight over their resources during a time when optimization is desperately needed. Hagrass offers advice to entrepreneurs on the intricacies of disruption and growth, and details why Trella has the potential to become the country’s first unicorn.
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You can check out Trella here: trella.app
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