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Sunday, 6 March 2022

Egyptian app Elves partners with travel group Der Touristic Eastern Europe

(xxDA) Travel app Elves will be getting a slew of new users as part of a new partnership with major travel operator Der Touristik Eastern Europe, the companies announced yesterday in a statement (pdf). The two companies will cooperate together and direct up to 200k tourists visiting Egypt to use Elves, as well as help the homegrown app tap into new, international destinations including Greece, Spain, Mexico, and Africa, said Elves CEO Karim El Sahy.

About Elves: After launching as a general digital concierge service, last year the AI-powered app repositioned itself in the tourism sector and now provides a range of services targeted at travelers, such as hotel and flight bookings, restaurants reservations, and covid travel advice.

Learn more about how Elves has been focusing on expanding its machine learning capabilities from our podcast, Making It, where we interviewed co-founders Karim El Sahy and his business partner (and wife) Abeer El Sisi. You can listen to the episode here.

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