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Thursday, 17 February 2022

You’ve heard of e-commerce. Now we have a c-commerce player in town

UAE-based c-commerce platform Zbooni has launched operations in Egypt, according to a company press release. The company offers tools to help SMEs convert customer interactions through social and messaging apps into transactions, including by allowing businesses to share online shopping baskets and payment links and track sales data.

C-commerce? Connected commerce is a catch-all term for various services and strategies that use digital technologies and data to create a more seamless, personal and targeted shopping experience, boosting sales in the process. The average c-commerce cart is 2.7 times bigger than an e-commerce cart, says Zbooni.

About Zbooni: Founded in 2016, the company has offices in the UAE, Saudi Arabia and Jordan and serves around 6k businesses. The firm raised a USD 9.5 mn series A round last year to finance its regional expansion, develop new products and grow its team. Zbooni also partnered with JumiaPay in December to enable payments through Jumia across Zbooni’s platform.


Is Africa’s “highest valued” startup coming to Egypt? Africa and EM-focused fintech Flutterwave is considering expanding into “Egypt or Morocco” through mergers and acquisitions, after it raised USD 250 mn from B Capital Group, Alta Park Capital, Whale Rock Capital and Lux Capital, Bloomberg reports. The latest funding round means the firm has more than tripled its value in less than a year to USD 3 bn, making it the “highest valued” African startup, it says.

ALSO- Flat6Labs is looking to grow in Saudi Arabia with a new memorandum of understanding (pdf) it has inked with university-associated “innovation investment company” Taibah Valley.

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