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Thursday, 14 October 2021

Efreshli raises USD 550k seed round from angel investor Tarek Sakr, Marakez

Egyptian online interior design firm Efreshli has raised a USD 550k seed round led by angel investor Tarek Sakr and property developer Marakez, founder and CEO Heba El Gabaly tells Enterprise. The startup aims to offer a new and accessible way to furnish homes, offices, or any other space through their virtual decor tool that allows customers to visualize how room setups will look before they make a purchase. Efreshli works with furniture and decor brands to curate rooms based on customers’ personal aesthetic style and budget while also assisting with the purchase of the items.

The funding will be used to finance Efreshli’s geographical expansion and develop their tech infrastructure, El Gabaly said. The firm is aiming to expand across the region and has plans to launch in the UAE in the coming year, she added.

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