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Tuesday, 1 December 2020

Trella takes another step in its plan to become a leading regional trucking app

Egyptian digital trucking marketplace Trella has launched in Pakistan, a little less than a year after expanding into Saudi Arabia, Saim Chaudhary, the company’s managing director in Pakistan told Menabytes. “With Trella becoming a key regional player, such an extension seemed natural,” said Chaudhary, who previously led Uber Pakistan and launched Uber Auto, a ride-hailing service for two- and three-wheeled rickshaws. Trella had previously outsourced some of its support functions to Pakistan, which helped the company make the decision to expand there.

Want to know more about Trella? We spoke with CEO Omar Hagrass in season two of Making It, our podcast on how to build a great business, about how Trella was founded with a clear goal to become a regional player (listen, runtime: 42:32).

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