Consumer experience is essential to mall and retail growth in EMs
Brick and mortar retail needs to be an experience, not a commodity: As brick and mortar retail growth declines in the West in favor of online commerce, malls in emerging markets have to look at retail as an overall experience, Majid Al Futtaim Properties CEO Ahmed Galal Ismail tells us in this week’s episode of Making It, our podcast on how to build a great business in Egypt. The company has invested over EGP 40 bn since launching operations in Egypt in 2002, with further investments announced for the future.
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