Edita’s CEO on creating a sustainable business model
Sustainability over profitability, not your common business model: Hani Berzi, the CEO of Edita, wanted his business to be sustainable. He wasn’t convinced that the ‘family business’ model would allow his snack food company to survive from generation to generation. At the same time, Berzi was against the idea of someone else acquiring the business after a bad experience suffered by his father. With a blockbuster IPO on the EGX back in 2015, Edita ensured it’s sustainability and pushed its name even higher up the ranks in the food manufacturing industry. Today, the homegrown company is a fierce competitor against global multinationals such as Nestle and Cadbury. If you’re in university getting Molto in between classes, or a parent putting Bake Rolz in your kid’s lunch box, it’s worth listening to the story behind some of your favorite snacks.