FMCG manufacturer talks making it in a highly competitive and troubled industry

Have no fear, your favorite podcast is here: Making It is back for its first episode in 2020, featuring a FMCG manufacturer that is always present at your local koushk. And you know how the saying goes: Behind every good snack food, there’s a good story. He describes himself as the captain of the ship who had to steer his business through tumultuous times: the revolution, the devaluation, increasing competition, a late export subsidy, and shifting interest rates.
If you want to refresh your memory a bit, these are the guests whose episodes are already out:
- Hazem Moussa, co-founder and CEO of Sarwa Capital
- Fatma Ghali, Managing Director of Azza Fahmy
- Karim Awad, group CEO of EFG Hermes
- Karim El Sahy and Abeer El Sisi from high-profile AI startup Elves
- Jalal Abugazaleh, founder of Gourmet Egypt