Pharos Securities announced the launch of its trading app Pharoslive. The app, available on desktop, Play Store and the App Store offers the firm’s clients real-time e-trading services and real time follow-up on transactions, enabling customers to make investment decisions faster and easier. The app provides clients with a comprehensive package of information specifically designed to suit individual investment needs through manageable tools and widgets, drag and drop features, and easy navigation between different screens layout. The move is part of Pharos' efforts to strengthen its role in the financial services arena and to fulfill its role in the market as a comprehensive investment bank offering a full range of solutions and services that meet the requirements of its clients, Chairman and CEO Elwy Taymour said in a statement (pdf).