Back to the complete issue
Sunday, 15 September 2019

UNWTO names Egypt’s PeopleToPeople campaign best promotional movie in the Middle East

Egypt’s PeopleToPeople campaign has been named “the best promotional movie in the Middle East” by the World Tourism Organization (UNWTO). The announcement came at the latest meeting of UNWTO’s General Assembly, which took place in St Petersburg between 9 and 13 September. PeopleToPeople, curated by global travel brand Beautiful Destinations, was released last month and is intended to showcase Egypt’s citizens as “welcoming, proud, and eager to show their country.” Tourism Minister Rania Al Mashat, who attended the UNWTO meeting, unveiled more details of the ministry’s global tourism campaign, which includes partnerships with international media companies like Beautiful Destinations, CNN, Discovery, and Expedia.

Enterprise is a daily publication of Enterprise Ventures LLC, an Egyptian limited liability company (commercial register 83594), and a subsidiary of Inktank Communications. Summaries are intended for guidance only and are provided on an as-is basis; kindly refer to the source article in its original language prior to undertaking any action. Neither Enterprise Ventures nor its staff assume any responsibility or liability for the accuracy of the information contained in this publication, whether in the form of summaries or analysis. © 2021 Enterprise Ventures LLC.

Enterprise is available without charge thanks to the generous support of Commercial International Bank (tax ID: 204-891-949), the largest private-sector bank in Egypt; EFG Hermes (tax ID: 200-178-385), the leading financial services corporation in frontier emerging markets; SODIC (tax ID: 212-168-002), a leading Egyptian real estate developer; SomaBay (tax ID: 204-903-300), our Red Sea holiday partner; Infinity (tax ID: 474-939-359), the ultimate way to power cities, industries, and homes directly from nature right here in Egypt; CIRA (tax ID: 200-069-608), the leading providers of K-12 and higher level education in Egypt; Orascom Construction (tax ID: 229-988-806), the leading construction and engineering company building infrastructure in Egypt and abroad; and Act Financial (tax ID: 493-924-612), the leading activist investor in Egypt; and Abu Auf (tax ID: 584-628-846), the leading health foodmaker in Egypt and the region.