Back to the complete issue
Monday, 29 July 2019

How to read more: a guide

How to read more: a guide. It’s all very well for us to espouse the benefits of reading, but for anyone with a busy schedule (i.e. all of us), good intentions only count for so much. We recommend employing a few of the highly practical tips listed here to turn ideas into action. Tips include reading two books at a time to accommodate your own changing moods and energy levels, reading when you have small amounts of time (even if it’s only in 15 minute chunks), using apps to train yourself to read more quickly, and planning out which books you want to read in a given period (the recommended 50 in a year might be a little ambitious, but you get the point).

There are also, of course, audiobooks — which we love — although we take the point that they are not a precise substitute for actually reading a book. But with global revenue from audiobook downloads up 32% in 1Q 2018 y-o-y, they must be doing something right.

If all this sounds a bit too calculated, you can always explore some of the initiatives aiming to encourage a love of reading — from events held to mark World Book Day, to Cairo’s annual book fair, and a whole host of smaller grassroots schemes in countries ranging from Egypt to Morocco to Iraq. As one Lebanese author puts it, “You have to be creative to make sure reading is loved.”

And now, without further ado, we bring you the Enterprise summer reading list

Enterprise is a daily publication of Enterprise Ventures LLC, an Egyptian limited liability company (commercial register 83594), and a subsidiary of Inktank Communications. Summaries are intended for guidance only and are provided on an as-is basis; kindly refer to the source article in its original language prior to undertaking any action. Neither Enterprise Ventures nor its staff assume any responsibility or liability for the accuracy of the information contained in this publication, whether in the form of summaries or analysis. © 2022 Enterprise Ventures LLC.

Enterprise is available without charge thanks to the generous support of HSBC Egypt (tax ID: 204-901-715), the leading corporate and retail lender in Egypt; EFG Hermes (tax ID: 200-178-385), the leading financial services corporation in frontier emerging markets; SODIC (tax ID: 212-168-002), a leading Egyptian real estate developer; SomaBay (tax ID: 204-903-300), our Red Sea holiday partner; Infinity (tax ID: 474-939-359), the ultimate way to power cities, industries, and homes directly from nature right here in Egypt; CIRA (tax ID: 200-069-608), the leading providers of K-12 and higher level education in Egypt; Orascom Construction (tax ID: 229-988-806), the leading construction and engineering company building infrastructure in Egypt and abroad; Moharram & Partners (tax ID: 616-112-459), the leading public policy and government affairs partner; Palm Hills Developments (tax ID: 432-737-014), a leading developer of commercial and residential properties; Mashreq (tax ID: 204-898-862), the MENA region’s leading homegrown personal and digital bank; Industrial Development Group (IDG) (tax ID:266-965-253), the leading builder of industrial parks in Egypt; Hassan Allam Properties (tax ID:  553-096-567), one of Egypt’s most prominent and leading builders; and Saleh, Barsoum & Abdel Aziz (tax ID: 220-002-827), the leading audit, tax and accounting firm in Egypt.