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Wednesday, 30 January 2019

No inflation, no cry

No inflation, no cry: The Bank of Jamaica has turned to reggae to make its core message about inflation more accessible to the public. In a series of short, catchy videos, the bank aims to convey a clear takeaway to its customers: “Low and stable inflation is to the economy what the bass-line is to reggae music,” actor and musician Donald Anderson tells us jauntily in one of several videos featured here on Quartz (watch, runtime: 0:30). If this doesn’t brighten up your day, nothing will.

Central bankers reaching out to the people: This approach is part of a wider drive, as noted by Bloomberg, to make fiscal policy more palatable and easy to understand — to get citizens to buy into the policies and reduce any political fallout. The Norwegian central bank has had singing fisherman. The Minneapolis and Atlanta Feds are trying to cover customers’ Instagram and Twitter feeds with a mixture of policy and puppies. What can we hope for here in Egypt? The central bank releasing its own version of Oppa Egyptian Style?

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