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Wednesday, 10 October 2018

SICO targets smartphone sales to seven African countries by year-end or early 2019

Egyptian smartphone maker SICO is planning to break into seven new African markets by the end of this year or early 2019, Sales Director Mahmoud Ali tells Reuters. The company is hoping to retail its products in “Kenya, Morocco, the Democratic Republic of Congo, South Africa, Nigeria, Mozambique, and Ghana,” at around USD 50-60 a piece. Ali said he expects SICO’s products to perform better in Africa than in the Gulf, where competition is a lot fiercer. The company had begun exporting its smartphones and tablets to Kuwait and the UAE earlier this year, and had then said it intends to enter Saudi Arabia and Oman over the following months.

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