Careem looks to integrate white taxis into its fleet with cash incentives
Careem turns to cash incentives as it looks to integrate white taxis into its fleet: Ride-hailing app Careem is offering an EGP 550 per head bounty to recruitment agents for every white cab driver they bring in, the company said in an email carried by Al Mal. Careem is also offering cash incentives to white taxi drivers who join its fleet and complete a certain number of rides within a set time period. Drivers who complete one ride within their first day in the company would receive EGP 150, while completing 10 rides within 10 days would earn them EGP 200, and completing 30 rides within 30 days would earn them EGP 300.
White taxi drivers don’t seem to be biting: White taxi drivers do not intend to join Careem’s fleet and will not accept the company’s incentives, head of the White Taxi Association Mahmoud Abdel Hamid tells the newspaper. The taxi drivers are holding their ground that personal vehicles should not be used for commercial purposes, according to Abdel Hamid. The association had turned down Careem’s previous proposal to begin talks about integration last month, claiming that joining the ride-hailing company’s fleet would put them at an unfair advantage. The reality is that the association is planning to launch its own ride-hailing app and doesn’t want to bolster the competition from its own workers. The Ride-Hailing Apps Act — which was approved by the House of Representatives in May — requires ride-hailing companies to incorporate white taxis into their fleets.