Hoteliers finally said it — posting a picture to a few thousand Instagram followers doesn’t make you a real ‘influencer’: (And yes, we absolutely despite the term “influencer.”) Hotel brands are fed up with normal people with a minor social media following touting themselves as “influencers,” according to the Atlantic. “People say, I want to come to the Maldives for 10 days and will do two posts on Instagram to like 2,000 followers,” says the marketing manager at Dusit Thani Maldives. Influencers are meant to operate just as a business professional in any other industry, one influencer says. That means having a proper business pitch, presenting a well-thought out strategy with numbers, and actually offering real services in exchange for a stay at the hotel. Based on these standards, it’s safe to say that 98% of unemployed millennials who claim they’re “influencers” don’t measure up.