On the horizon
It’s two weeks until the Easter and Sham El Neseem long weekend. The two holidays fall on 8 and 9 April, respectively.
Arab leaders will gather in Riyadh on 15 April for a summit, Arab League Secretary General Ahmed Abul Gheit announced yesterday. Saudi Crown Prince Mohammed bin Salman had said that Qatar would be allowed to attend.
The Game Sports Industry Conference— Egypt’s first-ever platform dedicated to the sports industry — kicks off in Cairo on 11 April. The conference, which will bring together industry professionals, leaders, and enthusiasts, will feature discussions on innovation and entrepreneurial thinking in the sports industry, leveraging sports as a marketing channel, and the digital transformation in sports, among others. Register here.
The Creative Industry Summit will take place in Cairo from 17-18 April at the Four Seasons Nile Plaza. Some of the issues on the agenda include sports marketing and “how to ride the world cup wave,” and engagement through content marketing.