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Wednesday, 21 March 2018

Egypt shifts UK tourists focus Hurghada instead of Sharm El Sheikh

Egypt has “thrown its full marketing weight behind Hurghada and aims to double UK visitor numbers to the resort” as the flight ban to Sharm El Sheikh remains, Travel Weekly reports. “The British market used to have a preference for Sharm rather than Hurghada. But this year our strategy is focussed on Hurghada,” says Amr El Ezaby the UK and Ireland director at the Tourism Promotion Authority. The UK market can double its capacity in Hurghada, El Ezaby believes. He said they would be using the name of resorts including Hurghada, as well as Luxor and Marsa Alam, in a marketing campaign due to launch in April.

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