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Thursday, 1 March 2018

Mars sees Egypt becoming its production hub for the MENA region in the near future

Mars Wrigley Confectionery sees Egypt becoming its production hub for the MENA region in the near future, Vice President of Corporate Affairs for the AMEA region David Kiu said at a roundtable we attended yesterday. He added that the recently inaugurated EGP 750 mn production lines at its 6 October City factory will surpass its facility in Saudi Arabia as the MENA region’s largest once it becomes fully operational in 2019. However, Mars is looking to the government to cut red tape, including streamlining the customs process, which Middle East and Africa General Manager Duncan McCulloch identified as the company’s “main challenge.” Separately, the company is working to source 100% of its packaging material from Egypt by year’s end and is also planning to increase its dependence on locally sourced raw materials, including cocoa and sugar, according to Vice President of Supply Pascal Bouye. The company had announced on Tuesday that it would double its investments in Egypt to EGP 2 bn this year.

Enterprise is a daily publication of Enterprise Ventures LLC, an Egyptian limited liability company (commercial register 83594), and a subsidiary of Inktank Communications. Summaries are intended for guidance only and are provided on an as-is basis; kindly refer to the source article in its original language prior to undertaking any action. Neither Enterprise Ventures nor its staff assume any responsibility or liability for the accuracy of the information contained in this publication, whether in the form of summaries or analysis. © 2018 Enterprise Ventures LLC.