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Wednesday, 22 November 2017

Entrepreneur tries to spread video analytics awareness in the region through his startup

Egyptian entrepreneur Tarek Nasr is helping spread video analytics in the regionthrough his startup Mintrics. The tool uses metrics such as “the average length of views, user engagement, how a video stacks up against similar content…to break down the performance of videos across social media platforms, including Facebook, YouTube, Instagram and Twitter,” Forbes Middle East says. The service — which targets media companies, brands, ad agencies, and other companies that are looking to be more “data driven” — has generated a lot of investor interest, first signing with Dubai-based venture capital fund Numu Capital and currently “finalizing another seed round worth USD 500k from an undisclosed regional private equity firm.”

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