We have a domestic investment promotion campaign. The Ministry of Investment’s new national ad campaign kicked off last night, and we’re impressed with the first two copies we’ve seen. The core message of the campaign, which is being run for the ministry by our friends at Tarek Nour Group’s DDB: Investment by private-sector businesses creates jobs and opportunities all the way up the value chain, from cotton to readymade garments at retail, from brickmakers to finished residential communities.

It’s fundamentally a bright day when the government starts talking not just to investorsbehind closed doors (the members of the cabinet economic team have become polished and very much on-message) but to the public at large about why investment is a good thing. Better still, it sends the right signal to the domestic business community, who will have to lead the way by committing to growth and expansion if we expect foreign strategic investors to follow suit. You can watch the “cotton” copy here (runtime: 0:45) or the “bricks” copy here (runtime: 0:47)